With colors you can set a mood, attract attention, or make a statement. Color affect us in numerous ways, both mentally and physically. By selecting the right color scheme, you can express yourself or build up a solid visual work. Color can be your most powerful design element if you learn to use it effectively.
The color wheel is the basic tool for organising hues. The first circular color diagram was designed by Sir Isaac Newton in 1666.
In 1692 an artist known only as “A. Boogert” sat down to write a book in Dutch about mixing watercolors currently kept at the Bibliothèque Méjanes in Aix-en-Provence, France. Spanning nearly 800 completely handwritten (and painted) pages, Traité des couleurs servant à la peinture à l’eau, was probably the most comprehensive guide to paint and color of its time. It’s hard not to compare the hundreds of pages of color to its contemporary equivalent, the Pantone Color Guide, which was published in 1963 and with its list of 1.144 colors is the current reference for all graphic designers and visual communicators. More recently, the RGB Colorspace Atlas by New York-based artist Tauba Auerbach is a massive tome containing digital offset prints of every variation of RGB color possible. A printed work on RGB color is kind of paradox if you consider that any print is based on a subtractive CMYK color method.